Florafloor organises a conference at Maison et Objet

Trends in materials: which colours, which materials improve a shop’s interior design?

Today, in the face of competition from on-line shopping sites, shops must stand out and offer consumers a truly authentic customer experience. This is why the choice of materials and colours prove to be strategic factors, in particular the selection of floor coverings, which serve to highlight the product assortment, and offer the consumer comfort to create a more profitable shop.

Useful information:

This conference will take place

Monday 11/09 – 14:00 – 14:30


The conference will be hosted by Christophe Paymal, CEO of Network Paymal.